James Peters
Executive
Chief Executive of Distribution
James Peters was appointed Chief Executive of the Distribution division at Fletcher Building in May 2024.
James Peters has more than 25 years of experience in growing distribution businesses across both physical and digital channels.
Prior to Fletcher building, James has held senior leadership and executive roles at some of the most innovative, customer-focused organisations in the world across the Asia-Pacific Region.
Most recently, he was Vice President at Amazon Japan, where he spearheaded the expansion of the fashion business in that market, achieving significant growth and materially improving customer satisfaction and loyalty.
From 2006 to 2015, he held CFO, COO, and Vice President roles for Coach in Japan and China. Earlier in his career, he was the North Asia CFO and Operations Director for Reebok (2003-2005) and held senior finance roles at Draft Worldwide and Gateway Computers in Singapore.
James is renowned for his strategic vision and leadership, consistently driving growth and operational excellence. He has a proven track record of successfully positioning and growing distribution businesses by fostering a culture focused on delivering exceptional customer experiences and implementing a true omnichannel approach
James holds a Bachelor of Science in Economics from Texas Tech University and a Master of Science in International Management from the University of Texas.
